The ultimate Firetree tasting experience. The NEW Collection contains all seven of our single-estate 25g Tasting Bars in a stunning gift box. Ranging from 69% to 100% cocoa, grown in volcanic soil, the collection is a true exploration in taste, a beautiful festive gift, and a great way to taste the full Firetree range in small bar format.
ABOUT FIRETREE CHOCOLATE
The remote islands of the southern Pacific and Oceania are part of what is known as “the ring of fire”: a circle of 452 volcanoes surrounding that ocean. This is where you will discover the firetree, or cocoa tree, with its flame-hued pods. The firetree thrives on the rich, porous volcanic soil that is found on these islands. It’s here and a few other places in the world like the volcanic island of Madagascar, where we source our cocoa from. But the soil is only the beginning of our story.
To create a chocolate without parallel, we need cocoa pods ripened to perfection. That’s where the experience and expertise of our local farmers comes in. The pods ripen when they are good and ready, and not all at the same time. So the farmers pass through the estate several times during harvest and pick only the pods that are perfectly ripe. Then it’s onto the fermentation of the cocoa beans. This is more of an art than a science and the best farmers can tell if they have fermented for long enough just using their sense of touch – and years of experience. The beans are then sun dried before they’re sent to the chocolate factory where the skilled craftsmen roast, grind and conche the mixture. This brings out the cocoa’s sumptuous flavours, and helps create a rich volcanic chocolate.
Much like the grapes in winemaking, the cocoa beans from each estate we partner have their own unique taste. These delicate flavours are what make our chocolate so distinctive. So, each variation we create only uses cocoa from a single estate or farmholding.This allows you to enjoy the distinct tastes and nuances of each chocolate in the same way you might enjoy a fine wine. But our dedication to creating the perfect taste doesn’t stop here. We make sure that we use the exact percentage of cocoa for each variation, depending on which estate the cocoa comes from: not too little and not too much. It means you can experience the subtle flavours and overtones of each individual variety of cocoa to the very full.
Experiencing Firetree - A Guide
1. Breathe in the aroma.
2. Allow the chocolate to slowly melt on your tongue.
3. Discover subtle tasting notes that build and develop
HOW BEST TO ENJOY
There are certain hallmarks you should expect from a good quality chocolate. Its clean shine, the “snap” it makes when you break it, and that slow melt in the mouth. Just like a good wine or coffee, good chocolate is something to be savoured, since the unique flavour profile of our single-estate bars can take a while to come through. So first of all, snap a piece off the bar and breathe in the aroma. Linger over those different scents and fragrances. Then place the chocolate on your tongue and allow it to slowly melt, luxuriating in the taste as it develops and grows. You’ll gradually find those subtle tasting notes building up over time as you savour the unique flavour of each variety of chocolate.
Instead of dealing with our farmers through agents, we go to them directly. By cutting out the middle man, the farmers get more for their hard work and quality. We pay a substantial premium above the market rate, giving our farmers the chance to provide for their families and commit to high agricultural standards that makes for great cocoa. There are a few reasons we like to pay this premium. Firstly because we believe that if you want a great tasting chocolate you have to be prepared to pay extra for top quality. Secondly, it means that the farmers can afford to maintain high ethical and sustainable standards, and still provide for their families. Finally, this allows us to mutually agree the bean quality.